Explainer video production, with the script first.

An explainer succeeds or fails on its script. A creative team writes it and directs every scene, and AI produces the footage, so a clear idea becomes a film without a shoot.

What an explainer is for

  1. 01

    A product that needs showing

    Physical products and what they do, shown in use with the detail a photograph cannot give.

  2. 02

    A process or a service

    A sequence people have to understand, broken into scenes that follow one thought at a time.

  3. 03

    The page where visitors decide

    A short film built to be understood with the sound off as well as on.

  4. 04

    Every market at once

    The same explanation, voiced in each market’s language and accent.

Films that show before they tell

Four films from the studio, from four sectors. Notice how each one shows the product before anything is said.

What you receive

  1. 01

    The approved script

    The words and the scene plan, signed off before any footage exists.

  2. 02

    The finished film

    Picture, narration and sound completed, in the length agreed in the scope.

  3. 03

    Captions

    Subtitles in the language of the film and in any other you ask for.

Formats

  • 16:9
  • 1:1
  • 9:16

The narration is where an explainer lives

We cast a real narrator in each language and accent, adapt the script for each market instead of translating it word for word, and rebuild captions and on-screen text to match.

Every language and accent is available; the list is on the languages page.

How an explainer is made

  1. 01

    Brief

    You tell us what the audience should understand, who it is for and where the film will run.

    You approve the scope

  2. 02

    Script

    We write the script and plan the scenes. You approve the approach before any footage is made.

    You approve the approach

  3. 03

    Produce

    We generate the scenes, record the narration and cut the edit. You review it before we finish.

    You review the edit

  4. 04

    Finish

    We complete picture and sound, check the film against the script and deliver the files and captions.

    You receive the files

How each stage works

Explainer video questions

How long should an explainer video be?
As long as the idea needs and no longer. We set the length in the scope once the script outline exists, and we tell you if the idea needs more or less than you expected.
Who writes the script?
Our creative team writes it from your brief, and you approve it before production starts.
Can you explain how our software works?
We can explain the idea behind software and what it does for people. A walkthrough of the real interface is better recorded from the product itself, because a generated screen would not show it accurately.
Is the narration a real person?
Yes. We cast real human narrators in every language and accent we deliver.

Keep reading

Tell us what the film must explain. We reply with the scope.

What it needs to achieve, where it will run and when you need it. We reply with the scope, schedule and quote.

Send your brief
Send your brief
Film