The three options
Subtitles keep the original voice and show a translation as text. They are quick, but the viewer must read.
Dubbing replaces the voice with a new one in the new language, either real voice talent or a synthetic voice. The viewer watches the film and listens.
Both together: subtitles for some markets, dubbing for others, or a dubbed film with subtitles for accessibility.
| Option | What changes | Best for |
|---|---|---|
| Subtitles | Text only | Interviews, social films, quick updates |
| Dubbing | The voice | Ads, brand films, training |
| Both | Voice and text | Markets that expect either, accessibility |
How to choose
Start with the purpose of the film. An ad or a brand film usually earns a new voice. A short update can live with subtitles. Then consider the habits of the audience, which differ by market. Finally think about how often the film changes: a film that is updated each month is a good candidate for a synthetic voice.
The steps to translate a video
Get the transcript of the original. Adapt it for the market, keeping the facts and the tone. Record or generate the new voice, or write the subtitles. Replace the words on screen. Finally check each version against the picture.
- Transcript of the original.
- Adapt the script for the market.
- Voice or subtitles.
- Replace the text in the picture.
- Check each version.
What a tool does not do
A translation tool turns words into words. It does not adapt a script to the timing of a shot, choose a voice for a market, rebuild a title in the picture or take responsibility for the result. For a film that represents your brand, someone has to do those things.
How we do it
We offer all three options in every language and accent. The adapted script is approved by you, the voice is real talent or a synthetic voice as you choose, and every version is checked. The services pages explain what you receive.
