Hindi video localization, from formal Hindi to Hinglish.

India speaks many languages, and advertising often mixes them. We cast the voice, choose between formal Hindi, everyday Hindi and Hinglish with you, and rebuild the text in Devanagari.

Hindi accents we cover

We cast real voice talent in these Hindi profiles, and in the other Indian languages we offer.

  • Standard Hindi

    A clear voice for formal brands, institutions and explainers.

  • Hinglish

    Hindi mixed with English, the register much urban advertising uses.

  • Other Indian languages

    Bengali, Marathi, Tamil, Telugu, Gujarati, Kannada, Malayalam, Punjabi and more, each with its own voice talent.

  • Indian English

    A voice for audiences who watch in English, with Indian spelling and vocabulary.

What we adapt for Hindi

A different script, and a language that blends with another.

  1. 01

    Hindi or Hinglish

    Formal Hindi, everyday Hindi and Hinglish speak to different audiences. We show the options in the sample.

  2. 02

    Devanagari typography

    Devanagari hangs letters from a line and joins them, so fonts and line spacing must support it.

  3. 03

    Aap, tum and tu

    Hindi has three levels of address, and the script keeps one.

  4. 04

    Numbers

    Indian number grouping uses lakh and crore, and prices on screen follow it.

Hindi questions

Is Hinglish better than Hindi for advertising?
For urban consumer audiences it often sounds more natural. For institutions and formal brands, standard Hindi is safer.
Do you cover other Indian languages?
Yes. Each language is its own version, with its own voice talent and script.
Can on-screen text stay in English?
In many campaigns English words stay in Latin letters. We agree the list with you.

Keep reading

Tell us the markets. We reply with the scope.

What it needs to achieve, where it will run and when you need it. We reply with the scope, schedule and quote.

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