Italian video localization, written to be heard.

Italian audiences value tone and rhythm. We cast the voice, adapt the script so it sounds spoken rather than translated, and rebuild the text in the picture.

Italian accents we cover

We cast real voice talent for each Italian profile.

  • Standard Italian

    The voice most brands use for Italy: clear, with no strong regional marker.

  • Regional colour

    For campaigns that want a recognisable local voice, such as a northern or a southern one, chosen with you.

  • Italian Switzerland

    A voice and vocabulary for audiences in Ticino and the Italian-speaking valleys.

What we adapt for Italian

Italian is warm and expressive, and it needs room.

  1. 01

    Tu or Lei

    Consumer brands often say tu; business and financial brands usually say Lei. The script commits to one.

  2. 02

    Rhythm

    Italian runs at a different speed from English, so lines are reshaped to the cut instead of rushed.

  3. 03

    Text length

    Italian usually takes more space than English, and the layout is rebuilt for it.

  4. 04

    Gender and inclusive forms

    Italian marks gender in many words, and we follow your brand’s style on inclusive wording.

Italian questions

Does Italian need regional voices?
Most campaigns use a standard voice. A regional one suits a local brand or a story tied to a place, and we cast it on request.
Should the brand say tu or Lei?
It follows your existing tone. If you have none, we show you both options in the sample.
Is the English slogan kept?
Often a slogan stays in English as a brand asset, while the rest is localized. We agree this per market in the scope.

Keep reading

Tell us the markets. We reply with the scope.

What it needs to achieve, where it will run and when you need it. We reply with the scope, schedule and quote.

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