German video localization, for Germany, Austria and Switzerland.

German buyers expect precision, and they notice a script that was translated rather than written. We cast the voice, adapt the tone and rebuild the text in the picture around long German words.

German accents we cover

We cast real voice talent for each German profile.

  • Germany

    The standard voice for German audiences, from neutral to regional.

  • Austria

    An Austrian voice and vocabulary, for brands that want to sound local in Vienna and beyond.

  • Switzerland

    Standard German as spoken in Switzerland; dialect is a separate decision for campaigns that want it.

What we adapt for German

German is precise, and it takes more room than English.

  1. 01

    Sie and du

    The register is a brand decision. Sie is the safe default for business, and du is common in consumer and youth brands.

  2. 02

    Long compound words

    German builds long words, and a title that fits in English may not fit in German. We reflow the layout instead of shrinking the text.

  3. 03

    Number formats

    German uses a comma as the decimal mark and a point for thousands, and the picture follows.

  4. 04

    Gendered language

    Brands differ on gender-inclusive wording, and we follow the style you use elsewhere.

German questions

Can we use one German version for Germany, Austria and Switzerland?
Often yes, with a neutral voice. Swiss versions also drop the letter ß, which we handle in the captions, and local vocabulary may call for a separate version.
Sie or du for our brand?
We follow your existing communication. If you have none, we suggest Sie for business audiences and show you how du would sound.
What happens to text that does not fit?
We redesign the layout. We do not shrink the text until it is unreadable.

Keep reading

Tell us the markets. We reply with the scope.

What it needs to achieve, where it will run and when you need it. We reply with the scope, schedule and quote.

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