Russian video localization, written for the ear.

Russian is spoken across many countries, and a line that works for one audience can sound off to another. We cast the voice, agree the register and rebuild the on-screen text in Cyrillic.

Russian accents we cover

We cast real voice talent for the Russian profiles below. Tell us the market and we propose the closest match.

  • Standard Russian

    The voice used for most brand films, from neutral to warm.

  • Brand voice profiles

    Confident and formal, friendly and direct or young and quick, matched to the tone of the film.

What we adapt for Russian

Cases, formality and a different alphabet.

  1. 01

    Ty and vy

    Brands pick one form of address and keep it across the film.

  2. 02

    Case endings

    Russian changes the ending of a word with its role in the sentence, so a brand name inside a line needs the right form.

  3. 03

    Cyrillic typography

    Fonts must carry the full alphabet, and captions are set for Cyrillic reading.

  4. 04

    Text length

    Russian often runs longer than English, and the layout is rebuilt for it.

Russian questions

How do you handle brand names inside sentences?
We write around them or give them the right case ending, so the line sounds natural.
Ty or vy for our brand?
Vy is the safe default for most businesses, and ty is used by informal and youth brands. We follow your existing tone.
Can you localize for a specific country?
Tell us the market in the scope. We choose vocabulary and voice for it.

Keep reading

Tell us the markets. We reply with the scope.

What it needs to achieve, where it will run and when you need it. We reply with the scope, schedule and quote.

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